Football brings people together. But equal access and participation are still far from a given for everyone. That’s where Inklusion Fußball (BBAG e.V.) comes in. The organisation is committed to making football more accessible, diverse and inclusive across Germany. And we’re excited to support their mission this year with our design and branding expertise as part of our pro bono initiative!
Together, we’re taking on a special project: a first aid kit that addresses not only physical injuries but also mental health emergencies in everyday club life. The aim is to raise awareness of mental health and help football clubs create an environment where people look out for one another.
Our task? To develop a distinctive visual identity for the first aid kit. With no need to follow the organisation’s existing branding, we have plenty of creative freedom. It’s an exciting challenge and an opportunity to use design not just to raise awareness, but to support a cause that truly matters.
We’re looking forward to working with Daniela Wurbs and the Inklusion Fußball team and can’t wait to see what we create together!
